Did you know that a page in a lower search engine result position (SERP) can draw traffic away from a page in a #1 position?
A lower ranking page does this in part by having a strong title. Somewhat “stealing” traffic away from top-ranked pages.
Before you do anything, do this …
Spend time examining what grabs your attention when reviewing search engine search results.
What makes you click?
What is there about blog titles that earn your click?
How often do you click on the first website versus one in another position?
Easy Formula To Help You Optimize Your Post Titles
Post titles need to incite emotion (grab attention) and then action (click).
Doing this requires you to appeal to the emotions of potential site visitors.
For example, you could:
* Offer shock value (e.g. “why websites are no longer feasible”)
* Provide easy steps to resolve a specific problem (e.g. moving from full-time to part-time)
* Touch on certain pain points (e.g. trouble obtaining clients)
3 Little-Known Secrets For Writing Great Blog Titles
To goal here is to write UNIQUE, CLICK-WORTHY blog titles. Here are tools and tips to help:
1. Use RhymeZone.com to find words that rhyme.
Yup. That’s right!
Who doesn’t have love and time for a good rhyme? Serious bloggers use every tool in their arsenal. This includes using words that rhyme.
Here are a few catchy blog title examples that rhyme:
How to Fix Your Sales To Save Your Tail
3 Business Fitness Tips
How to Improve Your Business Right … Like Tonight!
See what I mean … it’s fun too!
2. Use Magazines.com to write cool blog titles like what you see in a magazine or tabloid.
Yeah, this is a heap of fun too!
A few examples of this technique might be:
How to Get Your Business Back To Its “Summer Weight”
The Hottest Trends With Today’s Hiring Practices
3 Fun Marketing Ideas You Can Do on The Cheap
Here’s a great blog title example that started basic and grew to something much better:
Okay: Write Better Content
Better: 10.3 Ways to Improve Your Content
Best: 10.3 Simple Ways to Improve Your Content in The Next 10 Minutes
3. Write Unique & Catchy Blog Titles
Did you notice my above example mentions “10.3 simple ways”?
What the heck is .3 doing in there?
Techniques like these can go a long way to inciting curiosity that helps your content stand out.
DigitalMarketer.com offers this formula for creating catchy headlines:
# or Trigger Word + Adjective + Keyword + Promise = Blog Title
Using this formula, here are a few example blog titles:
3 Effortless Ways To Write That Next Blog Post in The Next 30 Minutes
13 Ways to Get Prospective Clients To Call You Back in Less Than 1 Hour
5 Strategies For Building Your Business Using LinkedIn ONLY
To further write unique and catchy blog titles, opt for interesting adjectives. For example:
Part of what makes blog titles endearing is the promise they make too. For example, titles can promise a shortcut, new skill, free time, reduction in work schedule, and so on.
If your goal is to boost website traffic, using the above strategies to write unique, click-worthy blog titles can help.
Need more on how to write catchy blog titles? Here’s a great post from CoSchedule.com titled, “101 Catchy Blog Title Formulas That Will Boost Traffic By 438%” [Opens in a new window]